Letter to the Editor

Who Owns the Canaries?

Let’s say that you have a product you’d like to sell. What’s one of the best marketing tricks you could pull off? It would be to convince people that you were simply offering your product for sale out of the goodness of your heart to benefit them, not because you wanted to – oh, the horror! – make money.

Such is the achievement of the organic industry. And while fooling the...